Bratz Party Supplies From Party Zones...

Bratz Background
Bratz are small dolls that have what "a passion for fashion". These 10-inch characters are dressed in the funkiest new outfits, some with their own name and nickname attempting to appeal to a young audience from about the age of 10 to pre teens.

Bratz became extremely popular and in some ways have taken over the doll market, unsurping Barbie as #1.  Bratz popularity is thought to be because of their uniqueness.  Their outfits are much more extreme and quirkily trendy.